"Beginning with the revolt against Bud Light, the Right learned how to flex its muscles in the marketplace. Rather than defer to corporations as they did in the past, conservatives have realized that corporations have a culture and must be constantly reminded that, if they deviate from core American values, the consequences will be felt in their bottom line. Robby Starbuck has had enormous success on this point, leading boycott campaigns that have changed policies at Harley-Davidson, Tractor Supply, John Deere, and other major brands.

"A number of lessons can be drawn from this experience. First, conservatives can win these culture fights. Second, corporations follow the narrative in the media. Third, behavior changes through reward and punishment."

Christopher Rufo