...each one perfectly tailored to fit someone’s worldview.

"Propaganda has always existed. In ancient times, a town crier would climb on a stump and deliver whatever the ruler decreed. But at least everyone heard the same lies. Now we each get custom-fitted delusions, perfectly calibrated to our psychological profile.

"The algorithm has become our leash, and we mistake the length of chain for freedom.

"[Every customized opinion] belongs to someone who considers himself well-informed, rational, and awake to what’s really happening. Each one thinks the others are deluded, manipulated, or evil. Each one has evidence that supports his worldview. Each one feels like the protagonist in his own story.

"They can’t all be right. But they can all be wrong."

-- Brownstone Institute