...when there's no hope of winning?
Answer: to re-inject forgotten truth into the public debate, public consciousness, and the court of public opinion.
Entrepreneur Vivek Ramaswamy attempts that on his campaign web site page called 'Truth,' with ten short entries:
God is real.
There are two genders.
Human flourishing requires fossil fuels.
Reverse racism is racism.
An open border is no border.
Parents determine the education of their children.
The nuclear family is the greatest form of governance known to mankind.
Capitalism lifts people up from poverty.
There are three branches of the U.S. government, not four.
The U.S. constitution is the strongest guarantor of freedoms in history.
Christian Britain has been gone a long time. But the Crown finally held a funeral, bestowing King Charles, earlier "The Defender of the Faith," a new royal title: “Protector of the Space for Faith within the Multi-faith Nation.”
A world-historical societal transformation is taking place before our very eyes, and yet few have taken notice. Britain, the erstwhile leader of the Western world and the foundation and source of English-speaking civilization, is in its last days as a free society, and will soon become an Islamic state. Yet despite the mountains of evidence that this transformation is taking place, many will still deny that it is happening at all. They may not even admit it when it overtakes them personally.
“I thought being on the left was a mental problem. The empirical evidence is so overwhelming that it never worked anywhere, and they refused to accept it. But what I discovered is that being on the left is a disease of the soul. The left is built on envy, hatred, resentment, and unequal treatment under the law. They are very violent, and since they have no way or arguments to answer, they go for physical violence.”
Argentinian President Javier Milei